CASE STUDY - ORGANIC SOCIAL CORRUGATED BOX MANUFACTURER
I was tasked with developing and executing an organic social media plan for a corrugated box manufacturer. Though this program is focused more on brand awareness, it has still pulled in leads for the company. The results include:
-
50.8% increase in LinkedIn followers
-
178.4% increase in Facebook followers
-
128.9% increase in X followers
The Details
I create posts for LinkedIn, Facebook, and X. The strategy revolves more around brand awareness than gathering leads. It involves posting about:
-
How the company gives back to the community (biggest engagement)
-
Helpful blogs on the website
-
Case studies that highlight how the company solves customer problems
-
Services that the company provides
Since I started writing socials for this company three years ago, we have gained:
-
1,500 followers on LinkedIn (4,452 total followers now)
-
305 followers on Facebook (476 total followers now)
-
212 followers on X (377 total followers now)
In the last 12 months, these are the leads and contact form views received from organic social media:
