Projects

Here, you'll find writing samples, along with case studies for some of my clients. You'll also find information about my leadership experience.

Writing Samples & Leadership Experience

Here, you'll writing samples. You'll also learn about my leadership experience through my time at The Mark Literary Review.

Email Case Study - Plasma Cutting Equipment Manufacturer

I worked with a plasma cutting equipment manufacturer to develop an email marketing campaign for one of their products. The results are as follows:

$420,183 in closed/won deals after just one month
Email 1 - 62.5% open rate, 50% CTR
Email 2 - 40% open rate, 20% CTR
Email 3 - 25% open rate, 0% CTR

SEO Case Study - Liquid Blending Company

For this program, I was tasked with creating a keyword strategy to increase qualified leads from the website. I implemented relevant keywords into the website, which resulted in the following:

4,700% increase in top 5 ranking keywords
3,371% increase in top 10 ranking keywords
205% increase in organic traffic
1,386% increase in SERP impressions
1,519% increase in SERP clicks

AEO Case Study - Corrugated Box Manufacturer

AI fundamentally changed SEO. We're now focused on answer engine optimization (AEO), which uses principles that are similar to SEO. I created an AEO strategy for a corrugated box manufacturer that resulted in the following:

56 total form views from AI referral traffic in 10 months
22 total leads from AI referral traffic in 10 months

Organic Social Case Study - Corrugated Box Manufacturer

For this program, I was tasked with creating a keyword strategy to increase qualified leads from the website. I implemented relevant keywords into the web content, which resulted in the following:

50.8% increase in LinkedIn followers
178.4% increase in Facebook followers
128.9% increase in X followers

Technical Whitepapers - Telecommunications Service Provider

I worked with a company to develop two technical whitepapers. I did research on the subject, interviewed subject matter experts, then wrote these two pieces in the span of a few weeks.