CASE STUDY -
EMAIL MARKETING CAMPAIGN
I worked with a plasma cutting equipment manufacturer to develop an email marketing campaign for one of its products.
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$420,183 in closed/won deals after just one month
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Email 1 - 62.5% open rate, 50% CTR
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Email 2 - 40% open rate, 20% CTR
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Email 3 - 25% open rate, 0% CTR
The Details
The goal of this project was to convince cold leads that this company's machinery is better than budget machines from other companies. I talked to the sales team to understand why someone would choose this machinery over a competing option. With this information, I crafted a sequence of three emails that spoke to the customers' pain points.
This company makes top-of-the-line equipment that lasts for decades. The tradeoff is that it costs considerably more than competitor equipment. So, I focused on the following benefits:
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Built-to-last full steel plate construction lasts two times longer than the competition
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Easy-to-use interface and customized training included
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Compact footprint fits nearly any machine shop
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No floor mounting required
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Powered by Hypertherm plasma power supplies for a quality cut
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Cleaner cuts reduce secondary processing time and associated costs
The result was almost a half a million dollars in closed/won deals in just one month.