CASE STUDY - AEO
CORRUGATED BOX MANUFACTURER
I devised a strategy to ensure a corrugated box manufacturer populates in AI answers. The company has gotten a considerable amount of views and leads from LLMs like ChatGPT, Claude, Perplexity, and more.
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56 total form views from AI referral traffic in 10 months
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22 total leads from AI referral traffic in 10 months
The Details
AI has fundamentally changed the SEO space. Now, we must focus on SEO and AEO strategies to pull in leads for businesses. If you'd like details on those specifics, please see this blog post I wrote.
My strategy included the following:
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Identify what LLMs currently say about the company
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Add a direct 60-80 word "key takeaways" section to each page and blog
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Break prose into scannable lists, tables, and clear H2/H3 hierarchies
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Add a FAQ section with real, specific questions buyers ask
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Double down on PR relationships and backlinks from websites with high domain authority
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Prune content that is no longer performing well
After implementing my AEO strategy, the company saw these results. I'm confident that these numbers will continue to climb as time goes on.
